prudie.dev

Stop losing leads to broken handoffs.

Built and run by Grace Ene

A 30-minute response delay cuts your odds of qualifying a lead by 21x*. This routes every lead in under 5 seconds, automatically.

Book a 20-minute call See pricing

Fixed price agreed before work starts. You own the code, workflows, and infrastructure.

Grace Ene

Grace Ene: I spent 8 years in customer success. I build every system on this site myself.

GitHub
Works with the tools your business already uses
HubSpot Salesforce Pipedrive Airtable Google Workspace Slack Stripe

The work nobody should be doing manually

Most Series A-B and mid-market teams don't have a people problem. They have a process problem.

Your team becomes the integration

Someone spends part of every day copying leads between forms, CRMs, inboxes, spreadsheets, and other tools. If they're out sick or miss a step, the process breaks.

Your automations fail without telling you

A workflow stops running, and nobody knows. You find out weeks later when a lead says they never heard back.

Growing gets more expensive than it should

Per-task automation fees grow with your lead volume. You shouldn't have to keep paying more for the same repetitive work as your business grows.

How the system actually works

Three things change once it's built.

Lead routing

Every lead reaches the right person automatically

The moment a lead comes in, routing rules decide who owns it by territory, industry, or rotation. No one has to check an inbox or guess who's up next.

Workflow automation

Trigger, condition, action, no manual steps

A workflow watches for the event that matters, checks it against your rules, then takes the action. The same process runs the same way every time.

CRM cleanup

Messy records go in, clean records come out

Duplicates get merged, missing fields get filled in, and contact details get verified before anything is marked done.

Case studies

Each one ships with the architecture, the code, and a short walkthrough.

Knowledge retrieval, with a measured refusal gate

Hybrid search over your own documents, reranked and cited, refuses when the evidence isn't there. A 50-question eval harness runs against the live stack for real numbers: 92% retrieval hit rate, 100% refusal on out-of-corpus questions.

Read the case study →

Invoice extraction, with a human approval gate

OCR and a local LLM draft every field, six rules check the math, and each field gets a confidence score. Nothing posts to accounting until a person approves it, and the code has no path that skips that step.

Read the case study →

Lead routing, from form to CRM to Slack

A submission gets enriched, scored against routing rules, written to the CRM, and announced to the owning rep. Failed steps enter a retry queue, and anything that still fails raises an alert with the payload attached.

Read the case study →

Who you'll be working with

The person who scopes it is the person who builds it.

Grace Ene, automation consultant at Prudie.dev
Grace Ene Automation Consultant at Prudie.dev
8 yearsCustomer Success
B2B SaaSExperience inside revenue teams
Built & shippedInvest with Prudie
100% directNo sales rep → project manager → developer chain

I'm Grace Ene. Before Prudie.dev, I spent 8 years in customer success at B2B software companies. I know what it looks like when a lead gets stuck between systems, a handoff depends on someone's memory, or a team spends Friday afternoon fixing a spreadsheet that should have updated itself.

I started building because I wanted to solve those problems at the system level. I also built and shipped Invest with Prudie, a production financial education platform with payments, authentication, automated email, and its own infrastructure.

That combination matters. I understand the business problem behind the workflow, and I can build the technical solution myself. You work directly with me from scoping through build, testing, and handover.

I work remotely with Series A-B and mid-market teams from Los Angeles, including outside the United States. There is no account manager or sales-to-engineering handoff. You get the person doing the work.

And you don't have to depend on me forever. You own the server, code, workflows, credentials, and documentation. If we stop working together, your system keeps running.

Book a 20-minute call

Before vs. after

Without automation
  • ✕Leads sit untouched while someone remembers to follow up
  • ✕Broken workflows fail silently
  • ✕Employees manually move data between tools
  • ✕Lead routing depends on someone's availability
  • ✕Automation costs increase with every task
With a system built around your business
  • ✓Leads reach the right person automatically
  • ✓Failed workflows retry and alert you
  • ✓Data moves between tools without manual work
  • ✓Routing follows your rules every time
  • ✓You own the infrastructure instead of renting a black box

What clients say

Every quote here comes from a finished project.

Lilyanna ForteworthNail & Lash Technician

Clients don't slip through the cracks anymore

I do nails and lashes on the side, and most of my bookings come through Instagram DMs. If I didn't see a message for a few hours, that person had usually already booked with someone else. Now every DM gets an instant reply with my open slots, so nothing just sits there going cold. I asked for a few tweaks along the way and Grace just rolled with it, and it's turned out even better than I imagined. I've picked up clients I know would've slipped through the cracks before.
Melinda RadleyReal Estate Agent

I stopped losing leads to slow replies

I was losing leads simply because I couldn't get back to people fast enough, especially during an open house when my phone was the last thing I could get to. Grace automated my follow-up, cold outreach, and application packets, and synced everything with Follow Up Boss, so now every lead gets a response the moment they reach out. I get a few hours back most weeks, and I'm not watching people slip away to whoever answers first anymore.
Charles JonesSenior Director, Multifamily Housing Finance

Stalled files don't cost us deals anymore

We used to burn time, and occasionally a deal would fall through, when a file stalled and nobody caught it until the weekly pipeline review. Our loan and application responses now go from hours to minutes, and doc-chasing follow-ups have dropped by close to 30%. Rent roll and T12 intake saves my analysts 2 to 4 hours a deal, and they still review every number. Stalled files get flagged within 1 to 2 days instead of waiting for that review, and we no longer miss compliance dates.

Pricing

One number, agreed in writing before anything is built.

One workflow

Best when you want proof this works

$3,500
Fixed price, about 1 week

Pick the process that eats the most hours. It goes live, tested, with error handling.

  • Scoping call and written spec
  • One workflow built and tested
  • Retries and failure alerts
  • Recorded handover walkthrough
  • 14 days of fixes included
Start here

Connected system

Best when several processes touch each other

$8,500
Fixed price, about 3 weeks

Your intake, routing, follow-up, and reporting run as one system on infrastructure you own.

  • Process mapping across your tools
  • Up to 5 connected workflows
  • Self-hosted n8n, set up and secured
  • Central logging and alerting
  • Written runbook for your team
  • 30 days of fixes included
Book a call

Care plan

Best when things are live and must stay live

$1,200/mo
Monthly, 30 days notice

I watch the runs, fix what breaks when a vendor changes an API, and make small changes as you grow.

  • Monitoring and error triage
  • API and schema change repairs
  • Two hours of changes each month
  • Monthly report on what ran
Ask about it

Questions worth answering before you book

Short answers here. We'll get into your specific workflow on the call.

I build the workflows behind lead intake, routing, follow-up, handoffs, notifications, and reporting. If your team is repeatedly moving information from one system to another or following the same set of steps by hand, it's probably worth looking at.

If a process happens frequently, follows reasonably consistent rules, and takes people time to execute or monitor, it's a good candidate.

You don't need to know exactly what should be automated before the call. Bring me the process that wastes the most time, and I'll help you identify what makes sense to automate.

A single lead-routing workflow is $3,500 fixed price and typically takes about 1 week.

A connected system covering intake, routing, follow-up, and reporting is $8,500 and typically takes about 3 weeks.

Ongoing monitoring and changes are $1,200/month if you want me to stay involved after launch.

You'll know the price before any build work starts.

Usually, less than people expect. I'll need someone on your side who can explain the current process, provide access to the relevant tools, and answer questions when something is unclear.

The biggest projects move fastest when one person owns the project internally and can get me answers without waiting several days.

That's usually fine. I work with tools that expose an API or webhook, including HubSpot, Pipedrive, Salesforce, Airtable, Google Workspace, Slack, Stripe, and many industry-specific platforms.

Bring your current stack to the call. I'll tell you what's straightforward, what needs custom work, and what I wouldn't automate.

The system should tell you.

Workflows are built with retries and failure handling. If a step continues to fail, you'll receive an alert with enough information to understand what happened and finish the task manually if needed.

An automation that fails silently isn't automated. It's a liability.

The workflows run on infrastructure you own rather than inside a platform that I control. That means you control the server, credentials, workflows, and data moving through them.

We'll also scope access around the systems the workflow actually needs.

No. I use n8n for many builds because it gives growing teams a flexible, self-hosted alternative to per-task automation platforms like Zapier and Make.

The important part is ownership. You own the infrastructure and the workflows.

A working automation, your workflows and code, your infrastructure and credentials, plus documentation explaining how the system works.

Handover includes a recorded walkthrough and written runbook so someone on your team can understand and operate it.

You can run it yourself, or I can stay involved through ongoing monitoring and changes for $1,200/month.

There is no requirement to stay on a retainer to keep your system running.

Yes. Everything is remote, so location isn't a factor. I take on Series A-B and mid-market companies in the United States and Europe.

See what you could automate.

Bring me the process that costs your business the most time. In 20 minutes, we'll walk through how it works today, where the friction is, and what I'd automate first.

Book a 20-minute call

Prefer email?

* 21x qualification-odds figure from a 2007 Lead Response Management study of InsideSales.com data, 15,000+ leads across six companies, analyzed by MIT Sloan researcher James Oldroyd. Source.